Data-Driven Marketing: How Analytics and SEO Technologies Transform Business Growth

Aleksandr Kalinin

Citation: Aleksandr Kalinin, "Data-Driven Marketing: How Analytics and SEO Technologies Transform Business Growth", Universal Library of Business and Economics, Volume 02, Issue 02.

Copyright: This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

The article examines the role of data analytics and SEO technologies in shaping sustainable business growth strategies in the digital economy. The author analyzes how the data-driven approach allows companies to make decisions based on precise indicators rather than intuition, increasing the effectiveness of marketing campaigns and investment returns. The tools and methods that integrate SEO, analytics, and automation into a unified business management system are disclosed.


Keywords: Data Analytics, SEO, Digital Marketing, Data-Driven, Automation, Business Growth, ROI.

Download doi https://doi.org/10.70315/uloap.ulbec.2025.0202012