Cross-Cultural Management in the Beauty Industry: Features of Managing International Teams and Client Service

Citation: Telpiz Marina, "Cross-Cultural Management in the Beauty Industry: Features of Managing International Teams and Client Service", Universal Library of Business and Economics, Volume 02, Issue 03.

Copyright: This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

The article explores the application of cross-cultural management principles in the beauty industry with a focus on managing international teams and adapting client service. The purpose of the work is to identify specific intercultural barriers and develop practical models to overcome them in the context of the globalizing beauty industry. Within the framework of the study, tasks are addressed to analyze Hofstede’s cultural dimensions in relation to the operational activities of salons, to summarize successful strategies for integrating diverse teams, and to create a flexible service model. The practical significance of the research lies in the development of a structured approach to forming intercultural competence among personnel and client-oriented protocols that increase competitiveness in international markets.

Keywords: Cross-Cultural Management, Beauty Industry, International Teams, Client Service, Cultural Differences, Diversity Management, Intercultural Communication.

https://doi.org/10.70315/uloap.ulbec.2025.0203025