The Role of Finance Executives in Safeguarding Enterprise Liquidity: Case Studies from Large-Scale Investments across Emerging and Developed Markets

Emil Mirzaliyev

Citation: Emil Mirzaliyev, "The Role of Finance Executives in Safeguarding Enterprise Liquidity: Case Studies from Large-Scale Investments across Emerging and Developed Markets", Universal Library of Business and Economics, Volume 02, Issue 04.

Copyright: This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

The article is dedicated to the conceptualization of the strategic role of the chief financial officer in ensuring corporate liquidity during the implementation of large-scale investment projects. The relevance of the study is driven by rising volatility in global markets, which requires leaders to adopt not reactive but proactive approaches to cash flow management. The scientific novelty lies in a comparative analysis of liquidity management strategies across contrasting institutional contexts — in emerging and developed markets — as well as in the proposal of a model for adaptive liquidity management. The paper sets out the theoretical foundations of liquidity as a determinant of corporate resilience and reviews advanced treasury management instruments. Particular attention is paid to case analyses from capital-intensive industries (energy, infrastructure) to identify key success factors. The purpose of the study is to determine how the strategic decisions of the financial leader affect the financial sustainability of projects. To this end, methods of systematic literature review, comparative analysis, and case study are employed. The conclusion formulates findings on the need to adapt liquidity management strategies and proposes a model oriented toward practical application. The material presented in the article will be of interest to chief financial officers, top managers, investors, and researchers in corporate finance.


Keywords: Corporate Liquidity, Treasury Management, Chief Financial Officer (CFO), Large-Scale Investments, Emerging Markets, Developed Markets, Financial Risk Management, Corporate Stability, Cash Flow, Strategic Finance.

Download doi https://doi.org/10.70315/uloap.ulbec.2025.0204002