The Aesthetics of Digital Minimalism: How has the Visual Language of Video Production Changed in the Era of Information Overload

Citation: Dzmitry Zhauniarkevich, "The Aesthetics of Digital Minimalism: How has the Visual Language of Video Production Changed in the Era of Information Overload", Universal Library of Business and Economics, Volume 02, Issue 02.

Copyright: This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

The article analyzes the changes that have occurred in the visual language of video production in modern realities caused by information overload. The research is based on a comprehensive analysis of modern works on media and visual communications. The purpose of the work is to identify the existing patterns of transition to conciseness, as well as to substantiate the basic techniques that allow optimizing the presentation of information in conditions of information overload. The results of the study demonstrate that digital minimalism is realized through a limited color palette, active use of negative space, functional typography and simplified motion graphics with an emphasis on informative movements. These techniques are not limited to stylistic experiment, but serve as a pragmatic tool to reduce the cognitive load of the viewer and improve the accuracy of key messages. Minimalism in video production becomes an effective mechanism for optimizing perception in cases of attention deficit and is of practical interest to specialists in media communication, video production, marketing and visual culture researchers. The information presented in the article will be of interest to other researchers of visual culture and media art theorists specializing in the semiotic and pragmatic analysis of the evolution of visual paradigms in the context of digital information overload. In addition, the article’s material will be in demand among practitioners of video production, user interface designers, and cognitive psychology specialists who seek to develop minimalistic principles of composition and editing on an empirical and applied basis that optimize communication in content-overloaded environments.

Keywords: Digital Minimalism, Video Production, Visual Language, Information Overload, Attention Economy, Aesthetics, Cognitive Load, Visual Communications, Media Design, Video Trends.

https://doi.org/10.70315/uloap.ulbec.2025.0202010