Conceptual Models of Customer Interaction to Ensure Sustainable Growth in Sales and Service Indicators

Muskan Fnu

Citation: Muskan Fnu, "Conceptual Models of Customer Interaction to Ensure Sustainable Growth in Sales and Service Indicators", Universal Library of Business and Economics, Volume 03, Issue 01.

Copyright: This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

The article is dedicated to the conceptual analysis of customer interaction models in digitally mediated service ecosystems and their relationship with sustainable growth in sales and service indicators. The relevance of the study is determined by the growing mismatch between linear management models and the non-linear dynamics of contemporary customer interactions shaped by digital platforms, algorithms, and omnichannel environments. The novelty of the work lies in treating customer interaction as a systemic configuration of resource integration rather than as a sequence of isolated transactions. The article describes how value emerges through the interaction of human, digital, and organizational resources and how this process affects long-term performance indicators. Special attention is paid to algorithmic mediation, omnichannel coherence, and the conditions under which value co-creation transforms into value co-destruction. The article sets itself the goal of developing a multi-layered conceptual framework linking interaction configurations to sustainable economic outcomes. To achieve this goal, analytical synthesis, comparative analysis, and conceptual modeling are employed. The study draws on contemporary research in service management, consumer behavior, and AI-enabled organizations. The conclusions demonstrate that sustainable growth depends on managing interaction density, employee agency, and technological governance. The article will be useful for researchers, managers, and practitioners working in service design, customer experience management, and digital strategy.


Keywords: Customer Interaction, Service-Dominant Logic, Resource Integration, Sustainable Growth, Sales Indicators.

Download doi https://doi.org/10.70315/uloap.ulbec.2026.0301003