Optimizing Interior Design Development Timelines through Digital Visualization Technologies

Alina Stopina

Citation: Alina Stopina, "Optimizing Interior Design Development Timelines through Digital Visualization Technologies", Universal Library of Arts and Humanities, Special Issue.

Copyright: This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

The article examines how digital visualization technologies affect the reduction of interior project development timelines in the U.S. and European markets. The importance of this issue is driven, on the one hand, by the rapid expansion of the global 3D rendering market by December 2022 and, on the other, by the still insufficient technological maturity of a substantial share of design firms in the United States. The study is aimed at systematizing and critically interpreting data that characterize the influence of CGI visualization, BIM technologies, and virtual reality tools on the temporal and cost parameters of the project cycle in interior design. The methodological framework includes a systematic review of scholarly literature, comparative analysis, a case study, and content analysis of twenty peer-reviewed academic and analytical publications issued between 2018 and 2022. The findings indicate that the use of digital visualization tools makes it possible to reduce design duration by 40–60%, decrease the number of design errors by 30–37%, and increase client engagement by 62%. The example of a CGI studio adapting European practices to the conditions of the U.S. market reveals a twofold advantage in project delivery speed at a cost starting from USD 5 per square foot. The study also develops an original model for the sequential integration of digital visualization tools into the structure of the project cycle. The material is of interest to researchers of design digitalization processes, interior design professionals, studio managers, and general contractors.


Keywords: CGI Visualization, BIM Technologies, Interior Design, Project Cycle Optimization, 3D Rendering, Virtual Reality, Digital Twin, Architectural Visualization, Cross-Border Outsourcing, U.S. Design Market.

Download doi https://doi.org/10.70315/uloap.ulahu.2022.002