Modern Color Trends in Hairdressing as a Reflection of Aesthetic Preferences of Society

Daria Tomilin

Citation: Daria Tomilin, "Modern Color Trends in Hairdressing as a Reflection of Aesthetic Preferences of Society", Universal Library of Arts and Humanities, Volume 03, Issue 02.

Copyright: This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

The article is dedicated to the analysis of modern color trends in hairdressing as a reflection of shifting aesthetic preferences in contemporary society. The relevance of the topic is determined by the growing influence of digital visual culture, the expansion of color technologies, and the increasing integration of appearance into everyday mechanisms of self-presentation and social evaluation. The novelty of the work lies in the interpretation of hair color not as an isolated stylistic decision but as the product of an internally connected system in which dye chemistry, digital communication, consumer behavior, and symbolic perception interact. The work describes the structural layers through which color trends are formed, transmitted, stabilized, and transformed; special attention is paid to the relationship between technological durability of color and the rapid reconfiguration of its social meaning. The goal is to explain how contemporary color preferences emerge at the intersection of material and mediated influences. Analytical comparison, conceptual synthesis, and interpretation of recent scientific literature are used to solve this task. The conclusion clarifies the mechanisms that make hair color a dynamic social interface. The article will be useful for researchers of beauty culture, hair professionals, and specialists in consumer aesthetics.


Keywords: Hairdressing, Hair Color Trends, Aesthetic Preferences, Digital Beauty Culture, Consumer Behavior, Dye Technologies, Social Perception, Visual Communication.

Download doi https://doi.org/10.70315/uloap.ulahu.2026.0302005