Methodologies for Evaluating the Effectiveness of Communication Campaigns in the International Non-Profit Sector

Citation: Iuliia Dolmatova, "Methodologies for Evaluating the Effectiveness of Communication Campaigns in the International Non-Profit Sector", Universal Library of Business and Economics, Volume 02, Issue 03.

Copyright: This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

This article examines modern methodologies for evaluating the effectiveness of communication campaigns in the international non-profit sector. The purpose of the study is to systematize approaches to measuring communication impact and develop practical recommendations for organizations. The objectives include analyzing existing systems and metrics, assessing their alignment with the strategic goals of non-profit organizations, and identifying key factors for the successful implementation of monitoring systems. Based on an analysis of international experience, the author demonstrates that an effective evaluation system should combine quantitative reach indicators with qualitative parameters reflecting changes in stakeholder attitudes. The research results make it possible to propose an integrated assessment model adapted to the specifics of the non-profit sector.

Keywords: Performance Evaluation, Communication Campaigns, Non-Profit Sector, Stakeholders, Strategic Objectives, Impact Monitoring.

https://doi.org/10.70315/uloap.ulbec.2025.0203026