Factors that Drive Customers towards E-Commerce in Bangladesh: A Perceptional Exploration of Click and Mortar Business

Citation: Muhammad Ziaulhaq Mamun, "Factors that Drive Customers towards E-Commerce in Bangladesh: A Perceptional Exploration of Click and Mortar Business", Universal Library of Innovative Research and Studies, Volume 01, Issue 02.

Copyright: This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

E-commerce has facilitated trade in many effective ways. With the reduction of physical contact, it has brought up to a whole new dimension with innumerable potentials in molding modern day trade. The concept of e-commerce is relatively novel in Bangladesh. A customer would go fore-commerce only when there is benefit inherent in the process. Commonly, benefit is measured in terms of time, cost, accessibility, convenience, value addition and post purchase services. In the study, the customers’ perception regarding click and mortar business showed that e-commerce is better than traditional commerce broadly in terms of time, accessibility and convenience, and psychosomatic features. Specifically, the findings show that, e-commerce saves purchase and trading time; does easy accessibility of sites; makes more savings, supports fast transaction, helps in hassle free shopping; provides necessary information, and demands physical shipping or delivery. But the respondents perceive to suffer from cognitive dissonance (negative feeling after purchase), unsatisfactory post purchase service, and inadequate change/money back for delivered products. The findings suggest further improvement in product design, marketing strategy, and especially, internet infrastructure.

Keywords: Click & Mortar, Convenience, Cost, Post Purchase Services, Time, Value Added Services

https://doi.org/10.70315/uloap.ulirs.2024.0102006