Viral Video Content Methodology: A Systematic Approach to Producing Reels for Commercial Brand Promotion

Citation: Markus-Kostiantyn Hancher, "Viral Video Content Methodology: A Systematic Approach to Producing Reels for Commercial Brand Promotion", Universal Library of Innovative Research and Studies, Volume 02, Issue 04.

Copyright: This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

Amidst the exponential growth of competition on short-form video platforms like Instagram Reels, traditional approaches to creating viral content, which are based on intuition and reactive trend-following, have proven inadequate for achieving stable commercial results. This methodology addresses a key problem: the gap between high reach metrics and low conversion into tangible business outcomes. The purpose of this work is to present a systematic, replicable approach to video content production that not only achieves viral distribution but also effectively monetizes audience attention. The scientific novelty lies in the development and formalization of the author’s proprietary “Viral Conveyor” operational model. This model integrates theoretical foundations from media virology, cognitive psychology, and marketing analysis into a unified production cycle. The methodology systematically deconstructs the phenomenon of virality, offering tools for analyzing trend lifecycles, applying audiovisual triggers for attention retention, using standardized script templates, and evaluating commercial effectiveness through a system of specialized Key Performance Indicators (KPIs). As a result, the creation of viral content is transformed from an unpredictable creative act into a manageable technological process, enabling brands and video production studios to systematically convert views into commercial orders.

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https://doi.org/10.70315/uloap.ulirs.2025.0204007