SMEs Development during the Covid-19 Pandemic: SWOT Analysis of Surabaya Metropolitan City

Citation: Dr. Waspodo Tjipto Subroto, "SMEs Development during the Covid-19 Pandemic: SWOT Analysis of Surabaya Metropolitan City", Universal Library of Innovative Research and Studies, Volume 01, Issue 02.

Copyright: This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

Small Medium Enterprises (SMEs) is activities economics to support reduce alleviation for society in Surabaya Metropolitan city during Covid-19 pandemic. Small and Medium Enterprises (SMEs) are the sector that absorbs the largest workforce in Indonesia up to 97% and is the most important part of the country’s economy. The purposed of this research will be describe about SWOT analysis of SMEs development during COVID-19 Pandemic of Surabaya Metropolitan city. This study aims to analyze and identify the factors that cause the decline in the existence of SMEs in Surabaya Metropolitan city using SWOT analysis and analysis of internal and external factors, as well as strategies for developing SMEs in Surabaya Metropolitan city. This research uses the Systematic Literature Review (SLR) approach, which uses literature in the form of journals, papers or seminar proceedings, and reports from government or private institutions, as a reference in data collection. The results of the research are in the form of development strategies according to the needs of SMEs in Surabaya Metropolitan city. Several factors also influenced the development of SMEs in Surabaya Metropolitan city, including limited capital, expensive and scarce raw materials and simple and limited production equipment, bookkeeping problems, limited marketing, problems in determining the location and layout of the business, weak managerial skills, weak resource management. Based on the results of the above analysis of several obstacles or obstacles that affect the development of SMEs in Surabaya Metropolitan city, it can be concluded that the role of the government is needed in this case to support, facilitate and or foster SMEs in Surabaya Metropolitan city which can be done through collaboration with Universities, Cooperatives Indonesia, Banks or other financial institutions and provide training to the workforce in order to create a skilled and expert workforce.

Keywords: SWOT Analysis, Internal and External Factors, SMEs Development.

https://doi.org/10.70315/uloap.ulirs.2024.0102005